From an idea to the plus12socks

drawing of a foot with sock not fitting

Normal socks are angled at the big toe, and don’t really look anything like real feet.

drawing of a foot with a happy face
drawing of a foot with a sock that doesn't fit and a sad face

That’s actually really unhealthy for feet, especially growing ones: The toes get squeezed together and can even retain this unnatural position permanently.

plus12socks drawing of a sock perfectly fitting the foot

But the solution seems simple: Why not just make socks that are the same shape as feet?

drawing of a foot with plus12sock and a happy face

So we did: Straight at the big toe, in line with your feet, and with plenty of wiggle room for the rest of your toes, too. That’s the idea behind plus12socks.

What else plus12socks have to offer

Red sizing dot on the heel: see if the sock fits or if it’s too short

Made only of Oeko-Tex certified materials
Illustration of steaming feet

Breathable ribbing on the instep

Developed and made in Austria